HI! I'M TAMMY RAMOS!
I AM A DECISION MAKER.
About Me
Hi, I'm Tammy Ramos, a results-oriented Enterprise Marketing Manager who thrives on building connections and driving impactful marketing strategies. With a background in Omni-Channel Demand Generation and a strong focus on Account-Based Marketing (ABM), I bring creativity, collaboration, and thoughtful insights to every project.
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Recently, I led the charge in developing and executing TCP Software's ABM strategy, championing the selection of Demandbase as our core tool. I successfully secured buy-in from the C-suite, paving the way for this strategic shift even before new marketing leadership joined the team. From tool implementation to driving adoption across sales teams, I’ve ensured our ABM initiatives are not just functional but transformative.
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I love working with cross-functional teams to create campaigns that not only generate leads but also foster meaningful relationships with prospects and customers. Whether it's optimizing marketing spend, boosting ROI, or aligning teams around shared goals, I’m passionate about turning innovative ideas into measurable success. I’m excited about tackling my next challenge and bringing this expertise to a forward-thinking team.
Skill Set
Demandbase | Google SEM/PPC | Monday.com | Microsoft Ads | Marketo | Salesforce | Tableau | Unbounce | Knack | Figma | Sprout Social
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With a proven track record of driving ROI pipeline per dollar spent across channels, I’ve gained valuable insights and mentorship while reporting directly to both the CEO and CMO at TCP Software, a $130 million B2B SaaS organization. My career has been marked by quick growth and impactful contributions. As a solo contributor, I’ve managed PPC campaigns across Google and Microsoft Ads, pay-per-lead programs, and social media platforms like LinkedIn, Facebook, Twitter, and Instagram, consistently delivering engaging content while optimizing marketing spend. I am also certified in Google Search Ads.
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I bring deep expertise in campaign management, dedicated to thoughtfully guiding prospects through every stage of their journey. I collaborated with our business systems team to develop an ROI-focused reporting dashboard that provides near real-time campaign performance insights for platforms like Google and Bing. This tool enables analysis at the campaign, ad group, and term levels, facilitating informed decisions and effective A/B testing.
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Most notably, I spearheaded the initiative to build TCP Software’s Enterprise ABM strategy, a project so impactful that a dedicated position was created to lead it. Successfully gaining executive leadership buy-in, I’ve been instrumental in shaping a more personalized and effective approach to Enterprise lead generation and campaign execution, ensuring long-term success for the organization.
Goals
My goal is to work with a united and collaborative team that fosters creativity, continuous learning, and shared success. I’m passionate about leveraging data to craft innovative, results-driven marketing strategies while contributing to a culture that values teamwork and growth.
I AM A PROBLEM SOLVER.
I AM A COLLABORATIVE TEAM PLAYER.
Professional References
CONTACT INFO AVAILABLE UPON REQUEST
Lynn Ehlers
Vice President, Marketing
Luis Marini
Senior Director, Marketing Operations
Jenna Clark
Search Engine Marketing (PPC/SEM) Leader
Kendra Mitchell
Senior Manager of Creative Services
Emily Talbert
Marketing Operations Manager
I AM A CREATIVE THINKER.
Chris Mindnich, Vice President of Marketing for B2B SaaS Organizations
“Tammy Ramos is a force. She learns and incorporates new concepts and ideas into her day-to-day to get the most out of herself and her programs. She's excellent and cutting through the noise in order to zero in on a problem and has a keen sense of her strengths making it easy for her to know where to lean in, when to learn and when to engage with another expert - all in the name of driving the best possible outcome for the business."
Luis Marini, 2x Marketo Certified Expert | Marketing Operations and Marketing Technology Leader | People Leadership | B2B & SaaS Marketing Leader | Senior Director, Marketing Operations and Web Operations
"Tammy is a data-driven digital marketer. She has implemented key demand/lead generation best practices that have led to strong lead flow, conversion rates, and pipeline for sales. Tammy’s desire to learn is one of her strongest attributes. She always asks the right questions, raises her hand to help, and has the unique skill to bring together stakeholders to work together on a unified vision. She thrives under pressure and remains focused on hitting timelines. I respect the amount of time and effort she puts into making sure the team is set up for success. Tammy has a bright future ahead of her and is a great asset to the marketing team."
Emily Talbert, Marketing Operations Leader & Strategist | Marketo Certified Expert | B2B SaaS | Manager, Marketing Operations
“Tammy brings a go-getter attitude to everything she does. She is highly organized, ambitious, and data-driven. Her work ethic and knowledge have made a significant impact on our team and the overall success of our demand generation efforts.
She has implemented effective demand generation tactics and targeted campaigns that have significantly increased our lead generation and conversion rates. Tammy also partnered cross-functionally to develop and refine analytics for the demand generation channel, providing us with valuable insights.
Tammy has been a joy to work alongside for the past 2 years and brings great energy to all of her projects. I am confident that she will excel in all her endeavors and bring tremendous value to any organization.”